The perception of whisky is changing
When it comes to the most high-end and collectible bottles, it’s no longer just quality or taste justifying the prices. Similar to other luxury products, it is very much about brand perception.
“Why do people spend money on a Patek Philippe versus a Casio? It’s all about the construction of economic value, tied to social status. In the past 5-10 years we’ve seen whisky starting to become such a premium luxury good, that it’s now as desirable as collectibles such as rare watches or blue-chip art,” says whisky expert Mark Littler.
How To Invest In Whisky: A Beginner’s Guide - Benzinga
When it comes to the most high-end and collectible bottles, it’s no longer just quality or taste justifying the prices. Similar to other luxury products, it is very much about brand perception.
“Why do people spend money on a Patek Philippe versus a Casio? It’s all about the construction of economic value, tied to social status. In the past 5-10 years we’ve seen whisky starting to become such a premium luxury good, that it’s now as desirable as collectibles such as rare watches or blue-chip art,” says whisky expert Mark Littler.
How To Invest In Whisky: A Beginner’s Guide - Benzinga
Ah yes, predictability, a word that has come to define today’s whisky in so many ways.
“Nowadays people know the price of everything and the value of nothing.”
Oscar Wilde
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“Nowadays people know the price of everything and the value of nothing.”
Oscar Wilde
Es besteht keine Verpflichtung obigen post zu lesen, zu mögen oder zu kommentieren.
Sollte eine persönliche Meinung enthalten sein, besteht weiter keine Verpflichtung, sich diese zu eigen zu machen.